Brad Jakeman, President of PepsiCo's Global Beverages Group

Ad Agency Models Are Breaking

Is the news PepsiCo executive Brad Jakeman told the world at the most recent Association of National Advertiser’s conference Masters of Marketing. The advertising industry lacks diversity. Pre-rolls are useless. Measurement models are outdated. He also suggests to stop using the word “advertising”, which, in his words, stands for “polluting content”. What Mr. Jakeman says, sounds like music to our ears here at Southern Wild!

If this sounds like music to your ears too, then we suggest you read the full article.